Santos De Cartier

Louis Cartier granted the wish of the famous aviator, Alberto Santos- Dumont, to tell the time while in flight. All of his projects were guided by the desire for progress and 3 main principles: simplicity, practicality, innovation. Louis Cartier revolutionized watchmaking by creating the first modern watch for Santos-Dumont, intended to be worn on the wrist.

The design of the Santos de Cartier watch epitomizes Cartier watchmaking, drawing on the concept of form, a taste for minimalism, the precision of proportions and an eye for detail. It was the Maison’s first square watch, designed for the wrist at a time when the pocket watch was round. The screws, traditionally hidden in watchmaking, are made visible and become an aesthetic code of the collection.


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