Day-Date Masterpiece

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Rolex SA is a Swiss manufacturer of high-quality, luxury wristwatches.

Rolex watches have been popularly regarded as cultural status symbols and Rolex has been ranked #71 by Business Week magazine on its 2007 annual list of Most Valuable Global Brands. Aside from being a cultural icon and status symbol, Rolex is also the largest single luxury watch brand, producing about 2,000 watches per day, with estimated revenues of around US$3 billion.

Rolex has always been an innovator in the watch making community. A few of the company’s  innovations  include: being the first wristwatch with an automatically changing date on the dial (Rolex Datejust, 1945), inventing the first  wristwatch with an automatically changing day and date on the dial (Rolex Day-Date), inventing the first wristwatch with waterproof case up to 100 m (330 ft) (Rolex Oyster Perpetual Submariner, 1953), being the first wristwatch to show two time zones at once (Rolex GMT Master, 1954), and being the first watchmaker to earn chronometer certification for a wristwatch

Popular offerings from the Rolex brand are the Rolex Submariner, Rolex Sea Dweller, Rolex Daytona, Air King, Cellini, Date, Datejust, GMT Master II, Explorer I, Explorer II, Milgauss, Perpetual, and the Yacht Master.

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